If you’ve been wondering where I’ve been and what I’ve been up to, I have some very exciting news… Up Close & Tasty is moving to ReganBaroni.com.
WHAT THIS MEANS
This doesn’t mean you have to do anything different. This is just a heads up that the change is coming. Eventually everything will redirect you to the new site. I’m also planning emails that get a little more personal and take you behind the scenes with me.
Having everything under one umbrella makes sense, and although I know you have grown to love “Up Close & Tasty,” it’s just a name and the person behind it is still here.
Same photographer. Same blog. Different name.
WHAT INFLUENCED THE CHANGE
It’s time to get a little personal and brutally honest. The end of 2017 was frustrating for me. Long story short, I bid on three jobs, didn’t get any of them and ended up not reaching my end of year goals for my photography business. We can’t win them all… and I know that. But, something still wasn’t right. I had to sit down and take a long hard look at what I was doing wrong as a photographer and as a business person.
In a nutshell, it came down to branding, my communication and SEO.
I’m not talking about logos, website layouts and color choices. Those are important, yes, but branding starts at the core of your business… it starts with you. What do you do? Who is your ideal client? How are you different?
Giant question marks appeared over my head when I asked myself these questions. I figured my ideal client was “anyone who would hire me” and that “my work” is what made me different.
Well, that’s not exactly compelling when you’re trying to find clients… in fact, it’s forgettable.
First, I had to get at the core of what I do, who my ideal client is and how I’m different. This took a while. I didn’t realize that I was blending in and I really wasn’t sure how to stand out. This exploration probably deserves it’s own post, so I’ll share more on that a little later.
After getting my head around my branding, I talked with Kiley Peters, Founder of Brainchild Studios and discovered there was SO MUCH I was doing wrong with my blog and my business site from an SEO perspective. No one was able to find me. The content was there, but I wasn’t communicating it well personally or from an SEO approach. And as a result, no one was really seeing my work.
When I realized all of the corrections I would have to make, I decided to talk to my favorite Web Developer, Raine Dalusong to help me merge everything under one name in a fresh website that will serve as a tool to help me connect more closely with my readers and with my clients.
I can’t wait to share the result of all this with you…
Stay tuned, because everything launches “sometime in March!”